Journal 5 : The Impact of E-Service Quality and E-Loyalty on Online Shopping: Moderating Effect of E-Satisfaction and E-Trust
Rami Mohammad Al-dweeri , Zaid Mohammad Obeidat , Mohammad Ahmad Al-dwiry , Muhammad Turki Alshurideh & Alaa Mohammad Alhorani (February 2017)
FRAMEWORK JOURNAL 5
IV, DV and MEDIATING
VARIABLES & ITEMS
THEORY/CONCEPT
- Scales to measure e-SQ in a number of different contexts and dimensions.
- Influence of E-SQ on a number of variables, and positive and significant links have been found between E-SQ and these variables.
SUMMARY
- The journal discussed about the role of online satisfaction and e-trust as mediators in the relationship between electronic service quality and online loyalty of e-shopping customer.
- In a situation of high competition environment, e-retailers need to identify the determinants of the success of their online distribution channels in terms of service quality and the influence of this on e-satisfaction, e-trust and e-loyalty.
- Three dimensions were found to be the main explanatory factors of e-SQ, namely efficiency, privacy and customer service.
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